The North China University Lecture Hall is open!
On May 31, 2021, the Zhongbei Grand Lecture Hall was once again in session. This lecture specially invited Mr. Zhao Jian, Deputy Secretary-General of the China Advertising Association, to give an online lecture to several branches of the Zhongbei Group and specially invited corporate clients on issues such as practical aspects of advertising supervision, advertising creativity and prominence, the relationship with advertising, and how to avoid problems in trademark registration.
Mr. Zhao began his lecture by discussing the recent incident of a catering advertisement that used the name of the late Mr. Yuan Longping, a renowned agricultural scientist, to gain popularity. The entire lecture was lively and layered, explaining the relevant knowledge of the Advertising Law in a clear and easy-to-understand manner.
After the lecture, some companies asked questions about problems encountered in advertising promotion, and all of them were answered.
The Zhongbei Grand Lecture Hall is a training and lecture program for Zhongbei Intellectual Property Group's internal employees. This is the first time it has been opened to some corporate clients. Zhongbei will gradually expand the group of participants based on customer feedback and needs. Zhongbei Intellectual Property always provides high-quality services to its clients with the most professional attitude.
