Building bridges of communication, wholeheartedly serving customers

  On July 8, 2021, Zhang Peng, Chairman of Zhongbei, led a group to visit the China Advertising Association (referred to as CAA), located at Xida Wang Road, Chaoyang District. Established in 1983, the CAA is a voluntary, nationwide, non-profit social organization formed by advertisers, advertising operators, advertising publishers, advertising spokespersons (brokerage companies), advertising (market) research institutions, advertising equipment and materials supply institutions, local advertising industry organizations, and advertising teaching and research institutions. The connection with the CAA originated in early May of this year, when a Zhongbei client sought legal advice on advertising and publicity matters. Zhongbei contacted the CAA Secretary-General to conduct an online training session for the client on the relevant knowledge of the Advertising Law, which received unanimous praise from the client. As a professional agency, our efforts are guided by our clients' needs. Taking this as an opportunity, Zhongbei will strengthen in-depth communication and exchanges with the CAA, building a bridge for two-way communication.