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"2017 Chongzuo Trademark Acceptance Review Business Capability Enhancement Class" Series 3: "How to Guide Enterprises to Protect

"2017 Chongzuo Trademark Acceptance Review Business Capability Enhancement Class" Series 3: "How to Guide Enterprises to Protect

[Abstract]:
OnthemorningofSeptember13,2017,DongWeifu,adirectorandgeneralmanagerofBeijingNorthIntellectualPropertyAgencyCo.,Ltd.,wasinvitedtoRoom405oftheGuangxiInstituteofIntellectualPropertyDevelopment,GuangxiUni
On the morning of September 13, 2017, Dong Weifu, a director and general manager of Beijing North Intellectual Property Agency Co., Ltd., was invited to Room 405 of the Guangxi Institute of Intellectual Property Development, Guangxi University for Nationalities, as a participant in the ability improvement class for participating in the examination and acceptance of trademarks in Chongzuo City. Do a special report on how to guide companies to protect their trademarks.
 
Mr. Dong Weifu has developed from the reform of the trademark registration system in China, which entities can register trademarks, how to handle trademark registration, how to properly conduct the basic rights layout and planning of trademark brand development, basic requirements for trademark substantive examination, application and review of geographical indications, trademark renewal, Seven parts such as change, transfer, and license use analyze how students can guide trademark protection. He said that the development of the trademark registration system in China is reflected in five changes in the trademark transfer system, trademark agency system, trademark agency organization, trademark applications, and prices, and has been subject to the opening of agency qualifications, intensified hostile competition, and low registration costs. A large number of useless and junk trademarks and trademark rejection rates have significantly increased in five areas.
 

On the issue of how to handle trademark registration, Mr. Dong Weifu explained the signs that can be applied for trademark registration, the types of trademarks, the documents to be submitted for trademark applications, the goods and services for trademark registration applications, and the application procedures. In order to solve the problem of how to properly conduct the distribution and planning of the basic rights for the development of a brand name brand, he took pride in the national brand after reforms such as “Little Nurse”, “Vigor 28”, “Robust”, “The Arctic Ocean” and “U.S. and Canada”. Gradually disappearing and fading out of the market as an example shows that there should be a sober understanding of trademark brands and a strong sense of trademark registration. He said that there must be a strong sense of trademark focus on the timeliness of trademark registration, consider forward-looking and defensive, registration integrity, and master and secondary trademark strategy.要有一个清醒的认识,还要有强烈商标注册意识。他表示,要有强烈的商标意识得注重商标注册的及时性、考虑前瞻性和防御性、注册完整性以及主副商标策略。